Vogue Outerwear
I directed an outerwear guide for the digital edition of Vogue, produced as part of a joint project between Vogue Ukraine and Sanahunt department store.
Year
2017
Scope
Art Direction
Client
Vogue Ukraine / Sanahunt
The Fall-Winter guide focused on outerwear for the season, spanning coats, fur coats and leather goods from Sanahunt's collection. I directed the creative concept throughout, using a warm colour palette to emphasise the sense of warmth and cosiness the pieces offered, while shaping the styling and visual narrative to present the range in a way that felt both editorial and desirable to Vogue's digital audience. Working alongside the wider creative team, including stylists and photographers, I ensured the imagery captured the uniqueness of each piece while maintaining a cohesive, elevated aesthetic across the guide.
